A Panda Campaign

Breaking the Chains

7 mins read

Campaign Update

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You are right to feel that something is not right. You are right to feel that you are being manipulated.

Behavioural Science is a field of psychology used to change behaviour and views by influencing and nudging the unconscious mind. Teams are engaged by governments and institutions globally with the prime purpose of altering your decisions and behaviours. But you can break the chains and set your decision-making free.

"Breaking the Chains" Campaigns

Ethics Statement

There has been a concerted effort, through governments and organisations globally, to implement a campaign of fear amongst the population. Propaganda and behavioural science tools have been weaponized to influence people at a conscious and unconscious level. Specific narratives have been executed to establish a global culture of irrational fear, blame, compliance, conformity, collectivism, scapegoating and a distrust of data coming from non-government sanctioned sources. Censorship and denigration of both individuals and data – even government sourced, is deemed unacceptable if not aligned with narratives being amplified by mainstream media, social media platforms and TV programming.

We believe this is wrong.

The PANDA Counter Psyops team consists of behavioural scientists, psychologists, public health experts, educationalists, social workers, and other professionals, who have created a body of work that brings conscious thought to areas where there may be inconsistency of values and beliefs. Our ethical position is clear. We seek only to use the insights of behavioural science to guide the reader or listener toward a state of active questioning and critical thinking. This is achieved firstly through the challenge of belief and value systems via the lens of pandemic images and narratives that have been repetitively executed through various mediums since early 2020, and secondly through revealing the various techniques used to influence our behaviour.

It is not our role to provide a counter narrative. That is for each individual to determine through their own journey and the use of active questioning, consideration and evaluation. The purpose of all our work is to promote an awareness of any misalignment between an individual’s core values or moral position and that of their behaviour or thinking during Covid.  We hope that this will then encourage them to consider actively why that might be. What the individual does with that cognitive engagement is their choice.  

The principles that guide us are:

1. Do no harm.

We will not create work that is targeted to increase fear. We believe that fear, particularly in the long term, is detrimental to mental and physical wellbeing. 

2. Transparency.

Our work is hosted on our website and will be available for all to view and identify as behavioral science. In addition, the site will host “A Guide to Nudging you” which provides examples of behavioural science nudges that we hope will allow the watcher to identify manipulation and improve their decision making capability.

3. Integrity.

The objective of our work is to support an individual’s transition to a conscious cognitive state by targeting dissonance in people’s own underlying values and beliefs. We will never seek to nudge someone to a counter narrative. Further, we will ensure that information and data provided by PANDA are as accurate as possible and in appropriate context to support people’s ability to make informed decisions.

4. Honesty.

Our material will be labelled as “breaking the chains” allowing the recipient to locate the hosting internet page and all associated documents.

5. Humility.

We recognise that everyone’s behaviour will be influenced by inherent biases and personal experiences including our own.  We respect other people’s point of view and do not assume we know what is in their best interest. We believe in each individual to make their own decisions.

6. Autonomy and Agency.

We believe that people should always have control over their own lives and decisions that impact them, great and small. We believe this is fundamental to individual wellbeing and societal function. Our work seeks to elicit conscious thought so that individuals are fully engaged in behaviour and decision-making that impacts their current and future selves.

7. Governance.

Our material is reviewed and approved via a team to ensure that it adheres to our principles.

Section 1:

The COVID-19 Situation,
February 2022

According to evidence-based literature and comparative analysis we know the following:

Covid-19 Vaccines:

  1. Do not prevent viral transmission;
  2. Do not prevent infection; and
  3. Do not statistically reduce all-cause hospitalization or all-cause mortality.  Recent studies are reporting an increase in all-cause mortality in vaccinated groups.
  4. Short-term safety data to date are also extremely concerning, with unprecedented numbers of severe adverse reactions, including deaths, being reported in association with the injections.
  5. There is growing evidence that Covid-19 vaccines have negative effects on the immune system, including immunosuppression.
  6. The long-term safety profile and long-term adverse effects, especially from repeated doses and “boosters”, are as yet unknown and raise concern.

Natural immunity vs. vaccine-induced immunity:

  1. Natural immunity to SARS-CoV-2 is superior to immunity provided by vaccination, highly likely to be broader in scope (i.e. against future variants) and of longer duration.
  2. As such, administering the Covid-19 vaccinations to the Covid-recovered provides little to no benefit whilst exposing the recipient to known and unknown risks.
  3. Any recommendation that those who have already been infected with SARS-CoV-2 should receive the vaccine contradicts evidence-based medicine.
  4. Data shows that a level of community immunity has been reached in most places which is compatible with an endemic equilibrium state which, combined with less virulent variants and better treatment options, means that the time has come to “learn to live with Covid” and return to normality.

Therapeutic protocols and interventions in Covid-19 therapy:

  1. Multicentre reports provide evidence that early therapeutic intervention results in improved outcomes after Covid-19 infection.

The PCR test: 

  1. PCR tests that were mandated globally as a form of screening for Covid-19 produced a high percentage of operational false positive results.
  2. There was no basis for the widespread use of this test as a positive PCR test does not reliably signify infectiousness.
  3. The PCR test yields a particularly high percentage of false positive results in asymptomatic individuals. This is consistent with a previously well-known observation in epidemiology that tests performed on asymptomatic individuals have low positive predictive value.

Asymptomatic transmission:

  1. There is no evidence that asymptomatic people are significant drivers of transmission of SARS-CoV-2.
  2. There is no evidence that isolating asymptomatic people who have a positive PCR test for Covid-19 provides any benefit.

The risk of Covid-19 in children:

  1. Nearly all children infected with Covid-19 have very mild symptoms.
  2. Most children who test positive for Covid-19 are asymptomatic.
  3. There is no compelling data demonstrating that asymptomatic transmission or transmission of Covid-19 from children is a significant risk to healthy adults.
  4. Many other respiratory pathogens affect children to a higher degree than SARS-CoV-2.

Overreporting and exaggeration of Covid-19 deaths in hospital

  1. There is evidence that hospitalization and mortality rates from Covid-19 have been grossly overestimated in most countries. This is due to basing estimates solely on PCR testing, while disregarding the etiology or cause of the clinical condition, comorbidities and grounds for admission to hospital.

Lockdown measures

  1. The global lockdown of communities, including isolating healthy individuals, curfews, social distancing and mask mandates, have not been proven effective at reducing the risk of Covid-19 infection but have been shown to cause significant non-Covid harm; the stringency of lockdown measures was not correlated with reduced burden from Covid-19.
Based on the observations above, our demand to governments, policy makers, regulators and the medical fraternity is the immediate termination of all Covid-19 policies, including mandates, vaccine passports, segregation and discrimination based on an individual’s health or vaccination status.

Governments and organisations worldwide have used short media videos comprehensively to push messages of fear and compliance. By using these videos to illustrate the level of manipulation that is being orchestrated, you can become more aware of it and future propaganda.

When this video was released in March 2021, the original version hosted on YouTube had 4.9k likes and 17k dislikes. Perhaps there were many out there with whom this message jarred. Perhaps it was their unconscious processes telling them this video did not feel honest, did not feel sincere.

#Youareright #Breakingthechains

"You are right" aimed at
promoting cognitive dissonance.


An intervention to provide balance to the onslaught of individuality versus collectivism

Human history is full of individuals who went contrary to their society and impacted humanity.

The Covid-19 pandemic and everything associated with it has become highly polarised. It has forced many to take strong positions on how they feel, entrenching them into belief structures.

In the case of Group Identity, the drive to create a group (and therefore an out-group) is derived from our evolution for survival which was improved by the assimilation into groups “like us” that would accept us, and improved our ability to quickly identify those who were not. This is a parable for now.

We are constantly bombarded with information – and emotion – from all corners. Everywhere we look, there is someone trying to persuade us to buy a product, elect a candidate, or go to war. How, in this environment, can we maintain and strengthen our psychological integrity? How can we ‘free our minds’ and resist the endless nudges, pokes, and shoves on our psyche?

Behavioural Scientist Patrick Fagan speaks in PANDA’s Open Society Session on “How not to be nudged”

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